I do find it interesting that collection of said patches seems to have been been associated with overlanding and furthermore Toyota's. Patch collectors have been around for ages... military, LEO and fire guys I think took it to the extreme with their collections. I'm assuming this is how it trickled into the automotive realms. Most of the major patch collector guys I know are military or some level of tacticool-ness. I don't personally "collect" patches that I have no affiliation with, i.e. I don't buy patches (or stickers) from any one designer. However I've collected stickers since I was a teen and have traded patches along my travels. I'm fond of the memories each inspires... hope to collect more memories/patches/stickers.